As shown in the screenshot below, coupons get their own dedicated link on the main menu bar, plus within the Today's Deals page, there is an additional a menu link to the coupons page. Goals - Does your product listing have low sales and part of that is due to low impressions? Then consider coupons due to the extra exposure on the coupons page that could increase impressions.Prime Day - Are you going to run PED during Prime Day or Black Friday - Cyber Monday (BFCM)? Note that any PED you run within 30 Days before Prime Day or BFCM becomes the reference price.This can add up to a significant amount if you get many sales with coupons. Cost - If you want to minimize cost and maximize profit margin, then calculate the cost difference to use coupons vs PED, noting that coupons incur an extra $0.60 fee that is charged to the seller each time a coupon is redeemed vs PED which is free.If so, there's nothing to decide between. Eligibility criteria - Maybe your product listing is only eligible for one or neither of the promotion types.That depends on your goals and what is important to you.
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